The plug between brands and Black audiences in live!
We develop opportunities for brands to partner with socially-conscious and diverse, Black-founded music properties, creating authentic, robust and scalable marketing programs as part of Live Nation’s vast portfolio of events, which includes more than:
CONCERTS
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FESTIVALS
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MILLION FANS
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Photo Credit: Frankie Vergara & Sarah Del Angel
LEAD BRAND STRATEGY
We are a first point-of-contact for review of multicultural RFPs that center Black audience/Black culture. We help map out recommendations for Live Nation assets and properties that best suit client briefs for new and expanding business opportunities.
BUILD BRAND COMMUNITIES
Our network of game changers, innovators and culture creators guide brands to connect with consumers in ways that set trends and build long-term relationships.
CREATE
OWNABLE
PLATFORMS
We cultivate genuine connections between brands and communities by engaging audiences in their true authentic voice.
CUSTOMIZE
COLLABS
We work with teams to find new ways to solve brand challenges through effective strategy that is rooted ininsights and guided by instincts.
EVENTS & EXPERIENCES
