October 10, 2024 | NYC
The CURATED by Live Nation annual marketing summit is back! Join industry leaders as they share powerful insights on cultural currency and community building. Don’t miss “For the Love of The Culture”— a must-attend event for brands marketing to Black and multicultural audiences. Get on the list now!
Cultural Currency Masterclass
Everette Taylor will kick off the summit with an intimate masterclass on the role cultural currency plays in media & entertainment, and what it means for brands marketing to multicultural audiences.
Everette Taylor is CEO of Kickstarter, the world’s premier crowdfunding platform for creative projects. Under Everette’s leadership, Kickstarter was named one of Time Magazine’s 100 Most Influential Companies for trailblazing the future of work and for the company’s global impact in the creator economy.
Taylor also currently serves as a Member of the Board of Directors for 1stDibs (NASDAQ: DIBS), the leading online marketplace for extraordinary design.
Prior to joining Kickstarter, Everette most recently served as the CMO of Artsy, the largest online marketplace for buying and selling fine art. During his time at Artsy he was recognized by Forbes as one of the World’s Most Influential CMOs due to the business seeing all-time record revenue growth and brand awareness. As an entrepreneur, Everette has started several multi-million dollar companies including EZ Events (acquired in 2011), PopSocial, MilliSense, and GrowthHackers (co-founder) .
In recognition of his leadership, Everette was named Ad Age 40 under 40 for revamping Kickstarter’s brand identity as its CEO and was honored on the Time 100 Next list as an emerging leader who’s shaping the future and defining the next generation of leadership.
PANEL
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Shavonne Dargan (CURATED) moderates a conversation with award winning experiential leaders on how brands can show up for the culture and the special sauce that creates positive, unforgettable experiences for multicultural fans.
Yadira Harrison and Shannon Jones: two marketing masterminds who have taken the industry by storm with their dynamic and innovative approach to brand experiences. As co-founders of verb, their creative consultancy + agency offers a holistic and thoughtful approach to solving business challenges, working with some of the world’s biggest and most recognizable brands like Airbnb (Barbie Dreamhouse, Home Alone, Bad Bunny Tour Truck), HBO (I May Destroy, In Treatment), and Netflix (Orange is the New Black, TUDUM).
Yadira Harrison and Shannon Jones: two marketing masterminds who have taken the industry by storm with their dynamic and innovative approach to brand experiences. As co-founders of verb, their creative consultancy + agency offers a holistic and thoughtful approach to solving business challenges, working with some of the world’s biggest and most recognizable brands like Airbnb (Barbie Dreamhouse, Home Alone, Bad Bunny Tour Truck), HBO (I May Destroy, In Treatment), and Netflix (Orange is the New Black, TUDUM).
With over 12 years of experience in marketing and events, I’ve honed my craft in creating dynamic strategic partnerships and award-winning brand experiences for clients like Neutrogena, Hulu, Femme It Forward, Huda Beauty and more. My reputation as a trusted connector across Beauty, Music, Fashion, and Food is anchored by my ability to infuse every project with a distinctive “je ne sais Tash” factor.
I founded Colina to tell captivating stories and deliver impactful results. Colina is an events collective that designs and produces experiences for brands across lifestyle, beauty, music, fashion, and food. We’re not your typical agency – we’re independent baddies and top industry pros across creative, strategy, production, design, and client services. Together, we form a dynamic superteam, leveraging our diverse talents to create brand experiences that deeply resonate within culture.
Soukee Van Orden (CURATED) moderates a discussion with successful multicultural creatives and influencers who have built community through culture.
Imani Ellis is the Founder and CEO of CultureCon and The Creative Collective, a community dedicated to facilitating brave spaces for Black and Brown creative professionals. Born in Imani’s one-bedroom apartment as a means to foster meaningful connection, TheCCnyc is now the leading destination for diverse creativity and connection, providing thousands of Black and Brown creatives with the community and resources they need to thrive in their professional careers.
TheCCnyc’s marquee event is CultureCon, the largest conference celebrating Black and Brown creatives and their undeniable impact on culture. CultureCon is a first-of-its-kind ideas conference that caters to all aspects of creative and professional life. The festival-styled conference is jam-packed with masterclasses and workshops featurings a myriad of topics including entrepreneurship, marketing, mindfulness, leadership and professional growth. The CultureCon campus includes Activation Alley where guests can shop the Black-Owned Business market or get their headshot taken for their portfolio. Past speakers include Tracee Ellis Ross, Issa Rae, Spike Lee, Regina King, John Legend, Lena Waithe, and more.
Named a “2024 Closer of the Wealth Gap” by Time Magazine, a “Breakthrough Creative” by Ebony, and a “Diversity Champion” by Adweek, Imani has been recognized by Forbes as a “Visionary” and “One To Watch” by Black Enterprise. Imani graduated from Vanderbilt University with a major in communications and a double minor in German and Film.
Hameed Saifi, aka Meedy is a New York born, Afghan DJ/Producer & Founder of DESCENDANTS, the fastest growing Afro-Electronic event & music label.
He transformed a live-stream project partnered with Insomniac Events & Audiomack showcasing African Electronic artists transformed into hosting 18+ African artists in New York and Amsterdam, most of whom never played in either city prior, and is now a flourishing global community.
Born to Afghan refugees shaped Meedy’s ethos & desire to create spaces for people of culture to experience his love for electronic music, especially after experiencing the lack of POC representation in both the artist and structural sides of electronic music. He has platformed mostly Black/African international and local artists, and hosts one of the most diverse audiences within all of Electronic Music globally.
Meedy is also the curator of the 4th largest Afro House Spotify Playlist, and Founder of ‘Moving House Forward’ which is an Afro House workshop and panel for ADE in Amsterdam.
Kenyan-born, Georgia-raised Saada Ahmed is the co-founder of Everyday People, an event series founded in New York City centering the community, music, activism, and wellness of those within the African Diaspora. Labeled “A Daytime Dance Party that Celebrates Black Diversity” (New York Times), Everyday People has grown into a cultural phenomenon through its hugely popular day parties spanning several NYC residencies and pop-ups in Los Angeles and Miami. Everyday People additionally produces special events in various domestic and international locations in partnership with local institutions and influencers.
Saada’s Somali-Ethiopian roots have always been central in the ethos of her work. Centralizing her own need to find spaces, she felt both represented and maintaining space for like-minded others. Her ingenuity is noticing the places where there is a clear gap and missed opportunities to speak to consumers positioned like herself and the communities left as an afterthought by companies centering traditional markets. Prior to launching Everyday People, Saada worked meticulously in the industries of fashion, music, and advertising. Past collaborations include HBO, BET, Essence, FX, NIKE, and the US Open.
@2024 CURATED BY LIVE NATION
