BLACK AUDIENCES ARE RESHAPING THE U.S. ECONOMIC MARKET
Black audiences represent one of the most powerful economic forces in the country, wielding over $2.1 trillion in buying power, and growing. With more than half under the age of 35, they are not only driving the next generation of cultural trends but setting the standard for what becomes mainstream.
Black music fans make up a young, values-driven audience, with 67% willing to walk away from brands not aligned with their beliefs.
BLACK AUDIENCES ARE THE TRENDSETTERS & EARLY ADOPTERS
Black audiences move culture forward, and fast. Considered digitally native and deeply plugged in, they’re often the first to spark the trends everyone else will follow. They spend nearly half of their TV time streaming, and are the drivers of what’s“cool” on socials, in fashion, and in music. When the culture shifts, it’s usually because they’ve moved it first.
COMMUNITY IS THE FOUNDATION OF CULTURAL INFLUENCE
Black audiences build community around shared expression, transforming local sounds and styles into global subcultures.These cultural ecosystems drive mainstream adoption, as seen with Beyoncé’s Cowboy Carter, which honored Black roots in country music and sparked worldwide shifts in sound, fashion, and identity.
Black culture begins in community and grows into the movements shaping pop culture.
