The Connoisseurs of Culture event, held during Advertising Week, immersed guests in Black culture by stimulating the (5) senses of Live Nation’s culture-forward properties and teams (Broccoli City, Dreamville Festival, Femme it Forward, and Live Nation Urban). The goal was to leave guests feeling exhilarated and excited to engage with these properties further, filling them with information, food, and “wow” moments that aimed to inspire.