CURATED by Live Nation x Belvedere Vodka: Connoisseurs of Culture
In partnership with the LVMH brand and to celebrate Black creativity, we activated three (3) elevated dinner experiences across Black History Month. Belvedere Vodka leveraged LN IP to bring the experiences to life and amplified them with Influencer content. The initiative earned 9M social media impressions, both organic and paid, exceeding goals by 550%. Through authentic celebration of Black culture and significant achievements in diversity and inclusion, the initiative sets a new benchmark for meaningful brand engagement and equity building.
Previous
Next
Photo Credit: Elizabeth Cunningham, We are Shadow LLC