CURATED by Live Nation x Femme it Forward Presents: She Runs This

In collaboration with Mastercard and Femme it Forward, we hosted a three-part custom panel series centered on Black businesswomen in music. Taking place in Black-owned businesses across LA during Grammy week, the events were intentional, allowing Mastercard to celebrate entrepreneurship in business and Hip-Hop. Our events empowered Mastercard to spotlight powerful Black women-owned small businesses in local communities where the brand can have real impact. Partnering with the Colina group allowed us to produce an authentic experience of the culture where the stories of Black artists and businesswomen could be shared through Mastercard. The trifecta of three teams — made up of talented Black women — was vital to the success of these events.